Privacy Policy

Encore by Archie

Last updated: September 2026

At Encore by Archie, your privacy matters. We are committed to protecting your personal information and being transparent about how it is collected, stored and used.

This Privacy Policy explains how we handle information submitted through our website, booking enquiries and other communications, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Encore by Archie is an independent live entertainment service operated by Archie Rothwell, based in the West Midlands, United Kingdom.

Booking enquiries, administration and customer communications are managed by Anna Rothwell on Archie's behalf.

For the purposes of applicable data protection legislation, Anna Rothwell, trading as Encore by Archie Rothwell, is the data controller.

For any privacy-related enquiries, please contact:

Encore by Archie Rothwell
Attention: Anna Rothwell – Bookings & Artist Management
Email:  management@encorebyarchie.co.uk

2. Information We Collect

When you visit our website or contact us regarding a performance, we may collect the following personal information:

• Your name.

• Your email address.

• Your telephone number, where provided.

• Details of your event, including the proposed date, venue and location.

• Your preferred performance package.

• Any additional information you voluntarily provide when making an enquiry.

• Correspondence relating to your enquiry or confirmed booking.

• Payment and transaction records associated with confirmed bookings.

Our website hosting provider may also automatically collect limited technical information, such as your IP address, browser type and general website usage information.

We only collect information that is necessary for operating our services and responding to your enquiries.

3. How We Use Your Information

Your personal information may be used to:

• Respond to enquiries and provide quotations.

• Check availability and arrange performances.

• Confirm and administer bookings.

• Communicate important information relating to your event.

• Issue invoices and maintain financial records.

• Respond to questions, feedback or complaints.

• Maintain the security and functionality of our website.

• Comply with applicable legal and financial obligations.

We will not use your contact information to send unrelated promotional emails without an appropriate lawful basis and compliance with electronic marketing requirements.

4. Our Legal Basis for Processing Your Information

Under UK GDPR, we rely on the following lawful bases:

Contract and pre-contractual arrangements: To respond to booking enquiries, provide quotations and arrange agreed entertainment services.

Legal obligations: To maintain financial records and comply with applicable tax and accounting requirements.

Legitimate interests: To manage our business, maintain appropriate records of communications, respond to customer queries and protect the security of our website, where these interests are not overridden by your rights.

Consent: Where we specifically request your permission for optional activities that require it, such as certain website cookies or marketing communications.

Where processing is based on consent, you may withdraw that consent at any time.

5. How Your Information Is Stored and Protected

We take reasonable steps to keep your information secure and protect it against unauthorised access, loss, misuse or disclosure.

Personal information is accessed only by those responsible for managing Encore's bookings and administration.

Information may be stored within our website platform, email services and secure business records.

We do not sell, rent or trade your personal information to third parties.

6. Sharing Your Information

We may share limited information with trusted third parties where necessary to provide our services.

These may include:

• Website hosting and contact form providers.

• Email and communication platforms.

• Payment or banking providers.

• Professional advisers or accountants, where appropriate.

• Relevant authorities where disclosure is required by law.

We may also share relevant event arrangements with venues or organisers where necessary to fulfil a confirmed booking.

Any information shared will be limited to what is reasonably necessary for the relevant purpose.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our intended retention periods are:

• General enquiries that do not result in a booking: up to 12 months following our last communication.

• Confirmed booking correspondence: up to 24 months after the performance, unless required for a longer period.

• Invoices and financial records: for the period required under applicable UK tax and accounting legislation, generally five years after the relevant Self Assessment filing deadline.

Information may be retained for longer where reasonably necessary to resolve a dispute, establish or defend legal claims, or comply with a legal obligation.

Once information is no longer required, it will be securely deleted or disposed of.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support its functionality and improve the visitor experience.

Some cookies are essential for the website to operate correctly. Other cookies, such as those used for analytics or advertising, may require your consent before being activated.

Where applicable, further information about the cookies used and your available choices will be provided through our website's cookie information and consent controls.

You can also manage or delete cookies through your browser settings.

9. Your Data Protection Rights

Under UK data protection legislation, you have a number of rights concerning your personal information, subject to applicable conditions and exemptions.

These include the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your information in certain circumstances.

• Request restriction of processing.

• Object to certain uses of your information.

• Request the transfer of your information where applicable.

• Withdraw consent where processing relies on it.

To exercise any of these rights, please contact us using the details provided in Section 1.

We will respond to requests within the timescales required by applicable data protection legislation, normally within one calendar month.

10. International Data Transfers

Some third-party service providers used to operate our website or manage communications may process information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate protections are in place in accordance with UK data protection legislation.

These may include UK adequacy regulations or other legally recognised safeguards.

11. External Websites and Social Media

Our website may contain links to third-party websites or social media platforms.

We are not responsible for the privacy practices of these external websites and recommend reviewing their individual privacy policies before submitting personal information.

12. Children's Privacy

Our website is intended primarily for adults seeking live entertainment and booking services.

We do not knowingly collect personal information from children through our website without an appropriate reason or lawful basis.

If you believe a child has submitted personal information unnecessarily, please contact us so we can review the situation.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, website functionality or applicable legislation.

The latest version will always be published on this page, together with the date it was last updated.

14. Contact and Complaints

If you have any questions or concerns about how your personal information is handled, please contact:

Encore by Archie Rothwell
Attention: Anna Rothwell – Bookings & Artist Management
Email: management@encorebyarchie.co.uk

We welcome the opportunity to address any privacy concerns directly.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: www.ico.org.uk
Telephone: 0303 123 1113